Peter Wirth is the owner of Mercedes-Benz of Springfield. The dealership opened the doors of its brand new facility in October 2017 at the end of 291, exit 6 on the Mass Pike on the land formerly occupied by the Plantation Inn.
Prior, he was General Manager of Mercedes-Benz of Nanuet based in Rockland County, New York. Peter spent 8 years in retail working as a salesperson, sales manager and then General Sales Manager of Mercedes-Benz of White Plains prior to joining the team in Nanuet.
Always having a passion for Mercedes-Benz, Peter was born and raised an hour from Stuttgart, Germany, the birthplace of the automobile and the global headquarters of Daimler AG. He has a Masters Degree in International Business, Marketing and Finance from the University of Mannheim. He started his career in the Product Management department at Daimler HQ and held positions in Communications and Marketing before moving to the US and beginning his career in automotive retail.
Peter is married with four children and currently resides in Springfield, MA.
Michelle and her husband own Mercedes-Benz of Springfield. She is responsible for the Marketing, PR and community outreach…Peter does everything else.
She also leads the automotive industry marketing efforts at Quantcast, and her quest is defining what it means to apply artificial intelligence and machine learning to help brands grow in the AI era.
After a 15-year career with Mercedes-Benz USA, Michelle founded a marketing consultancy and focused on retail marketing.
At MBUSA, Michelle held positions in engineering, public relations and led the team responsible for producing and placing Mercedes-Benz integrated marketing campaigns.
Michelle was awarded Working Mother of the Year (2015) by the Advertising Women of New York and Working Mother Magazine. She is an active member of the Association of National Advertisers (ANA), serving on various committees – most recently, the Media Leadership Committee since 2010. She also served as a member of the Mobile Marketing Association advisory board (MM25 Global).
She speaks three languages, is married and has three boys and a baby girl.
Mike has worked with Mercedes-Benz for over 9 years! He started in New York working for multiple dealerships and took the opportunity to be sales manager at Mercedes-Benz of Springfield once we opened. His passion for cars was what led him to his career in the automotive industry. Mike is originally from Rockland County, NY and now lives in Connecticut. On Mike’s days off he enjoys going home to New York to spend time with family and friends. Mike enjoys working for MB of Springfield because he wants to introduce Western Mass to what Mercedes-Benz has to offer.
Paul has been with the Mercedes brand for a little over 3 years. Prior to working with Mercedes-Benz, Paul had 15 years of experience in the pre-owned automotive industry. When Paul isn’t working you can find him on a beach, working out, or spending time with his two children, Zach and Alexa. Paul’s favorite part about working for MB of Springfield is the opportunity to work with the luxury brand and the environment the workplace provides.
Favorite local restaurant: Max’s Oyster Bar West Hartford
Ryan has been in the automotive business for over 11 years working for brands such as Lexus, Toyota, and Ford. Ryan came on board as a sales consultant at Mercedes-Benz of Springfield, and after a few months he was promoted to Business Manager. Ryan is originally from Easthampton Massachusetts but recently moved to Hatfield. One of Ryan’s favorite things to do is spend time with his two sons, Connor (10) and Dylan (8), fishing and going to Red Sox games. Ryan enjoys working for MB of Springfield because of the customer friendly culture and experience that Mercedes-Benz focuses on.
Favorite local restaurant: Max’s Tavern Springfield
Favorite local activity: Walking the Quabbin Reservoir
Connor has been in the automotive business for a little over 5 years and has experience at Toyota and Jeep. In his free time, Connor enjoys playing golf, hockey, pool and video games. He grew up in Worcester and attended college at Westfield State University where he received his bachelor’s degree in accounting and marketing. Connor now lives locally in Chicopee with his girlfriend Lisa and their two cats Tyrone and Whiskers. Connor’s favorite part about working for MB of Springfield is selling high-quality vehicles to the local community.
Favorite local restaurant: BT Smokehouse Sturbridge
Favorite local activity: Tubing in the Deerfield River
Christine has been with Mercedes-Benz for over 17 Years! She originally worked for Mercedes-Benz Corporate in northern New Jersey. From there she relocated to Mercedes-Benz of Nanuet in New York and fortunately she’s now here in Springfield with us! Christine is originally from New York but moved to Enfield Connecticut in August 2017 to be closer to work. Christine enjoys watching Formula 1 racing, soccer, and hanging out with her 13-year-old dog, Tim McGraw. Christine loves working for MB of Springfield because of the family-friendly atmosphere.
Prior to working here Dave had experience with Balise Ford and Curry Nissan but says he enjoys working with Mercedes-Benz better than any other brand. Originally, Dave is from Somers Connecticut but 3 years ago he moved to Ludlow Massachusetts. Dave studied business management at UCONN and has a minor in accounting. When Dave isn’t selling cars, he enjoys going to sporting events with friends and traveling. His favorite part about working for MB of Springfield is selling quality vehicles to the local community.
Favorite local restaurant: Max’s Oyster Bar downtown West Hartford
Favorite local activity: Going to Mohegan and Foxwoods with friends
Prior to starting as a sales consultant here, Dave owned Wilbraham Auto Sales for 35 years. In his spare time, Dave enjoys traveling with his family, photography and watching Formula 1 racing. Dave has been local to Western Massachusetts his entire life. He moved to Wilbraham when he was 6 years old and has been there ever since. Dave enjoys working for MB of Springfield because of the transparent business practices and selling the best vehicles in the market.
Favorite local restaurant: Local Thai restaurants
Favorite local activity: Going to see local live music
Jim has had other experience in the automotive industry with dealerships such as Lexus and Volkswagen. Growing up, Jim moved all over the country and has lived in Maine, Florida, Washington D.C, New Jersey, etc. As of now he lives in Easthampton and enjoys deep sea fishing, mountain biking, and spending time with his daughter BrieAnna. Jim mostly enjoys working for MB of Springfield because of the family orientated atmosphere it has, with customers and coworkers.
Favorite local restaurant: Tavern on the Hill Mt Tom
Favorite local activity: Mountain biking in Robinson State Park Agawam
This is Gary’s first job in the automotive business. Gary is originally from Scotland and moved to Utah in 2009. He would spend winters in Utah snowboarding and working at a local ski resort and would spend summers in Nantucket getting away from the cold. Gary recently moved to Longmeadow with his one-year old son Forrest, and wife Danielle. Although Gary is new to the area he enjoys hiking local trails and going to public parks near his home in Longmeadow. Gary’s favorite aspect about working for MB of Springfield is meeting new people and learning about new technology.
Ricky was one of the first employees at Mercedes-Benz of Springfield when it first opened in October 2017. Ricky started here as a valet and worked his way up to inventory coordinator. Did we mention he’s only 19? While working for Mercedes-Benz of Springfield, Ricky has obtained a new-found knowledge and understanding of the automotive business and it’ll only be a short time until he finally starts selling cars! Ricky has lived in East Longmeadow his whole life and in his free time he enjoys spending time in Cape Cod with his friends. Ricky enjoys working for MB of Springfield because of the atmosphere and experience it provides.
Hayley has lived in Ludlow most of her life and is currently a Sophomore at Springfield College where she is studying business management. Although she never thought she would work for a car dealership she says it has been one of the most rewarding experiences and opportunities she’s ever had. Hayley says working for MB of Springfield has given her a new and improved sense of the automotive and business world, one that she wouldn’t be able to find anywhere else.
Favorite local restaurant: Food 101 South Hadley
Favorite local activity: Jet skiing on the CT river
Anita has been in the automotive industry for over 20 years! When she’s not working you can find her in her garden at home or walking her dogs. Anita is originally from Palmer and attended college in Montreal and continued to live there for 10 years before coming to live in Hampden Massachusetts. Anita enjoys working for MB of Springfield because of the professional manner and family-oriented environment it provides.
Favorite local restaurant: La Cucina Di Hampden House
Favorite local activity: Hiking with dogs at Goat Rock
Bill has been in the automotive service industry for the past 38 years. Majority of the time has been spent working with German vehicles. Bill was raised loving cars and motorcycles and felt that working with them was the right fit from a very early age. In his free time, he enjoys riding and restoring motorcycles and spending times with his family and dogs. Bill enjoys working at MB of Springfield because he was given an opportunity to hire people with the same vision as himself and loves the people he works with.
Favorite local restaurant: Three Figs Suffield
Favorite local activity: Spending time at his cottage in CT
Prior to working here, Felicia was a service coordinator at Lia Toyota of Wilbraham. Felicia enjoys the service aspect of the automotive industry because of the help she gives customers with their vehicles. In her free time, Felicia enjoys photographing scenery and hiking to scenic areas, especially Tannery Falls. Felicia grew up and Chicopee and has lived there most of her life. Her favorite part about working for MB of Springfield is the customer service environment and working with luxury vehicles.
Joe was actually apart of the construction crew that built our new facility! While building Mercedes-Benz of Springfield, Joe saw an opportunity to work for a great company. Joe is originally from Connecticut but moved to Springfield and has enjoyed Western Mass ever since. In his free time, Joe enjoys traveling and being outdoors. Joe’s favorite part about working for MB of Springfield is the ability to work with the luxury vehicles.
Favorite local restaurant: Longhorn Steakhouse West Springfield
Dave retired from the Commonwealth of Massachusetts after 30 years. After retirement he realized he still had a drive to work hard and that’s how he ended up here! Dave is originally from Springfield but now lives in Longmeadow with his wife of 25 years, Carmela. Dave enjoys vacationing in Florida and spending time with his two children, Steven and Andrew. Dave enjoys working for MB of Springfield because of the fun environment it creates.
Favorite local restaurant: Villa Napoletana East Longmeadow
Dalton has lived in Chicopee his whole life and is in his second year at HCC where he is studying business management and plans to attend a four-year school to receive his bachelor’s degree. Dalton has always been a car enthusiast and when MB of Springfield was hiring he jumped at the opportunity. Dalton enjoys going to the gym, hanging out with friends, and going to car shows. His favorite part about working at MB of Springfield is the opportunities it has given him being 19 years old and being able to work with luxury vehicles.
Favorite local restaurant: Chipotle Chicopee
Favorite local activity: Going to the movies in West Springfield
Corey has always loved working with cars and grew up with his cousins teaching him about them. It was a no-brainer that he wanted to work in the automotive technician field. Corey studied at Porter and Chester and became a certified technician a few months ago. He has lived in Ludlow most of his life and enjoys spending time with family and friends. Corey’s favorite part about working for MB of Springfield is the opportunity to work with high-quality vehicles at 20 years old.
Favorite local restaurant: Geo’s Pizzeria Hampden
Favorite local activity: Bowling at AMF Chicopee Lanes
Before coming to Mercedes-Benz of Springfield, Harold was a corrections officer for 23 years. After retirement, he realized he wanted to continue working and landed a job with us! Harold has been a Mason and Shriner since 2006 and rides for Iron Horse during the Christmas season. Harold enjoys riding motorcycles and visiting his two children in Florida with his wife of 5 years, Maureen. Harold enjoys working for MB of Springfield because of the atmosphere it provides being family owned.